We enjoyed the typically pugnacious tweet from road cycling (and Pinarello) enthusiast Lord Sugar today, who is currently residing in Florida:
@Lord_Sugar 'Pansies here in Florida cos temp dropped to 45f they wont ride. I've my new Assos kit to keep me warm'
To underline his determination to show the locals that temperatures a little above 7 °C are not going to deter an English Knight and Lord from mounting his favourite steed, Lord Sugar posted the attached photo of himself resplendent in head to toe Assos gear. Rarely have true grit and sartorial flair enjoyed such a happy marriage.
Lord Sugar is obviously a fan of the stylish, innovative (and undeniably upmarket) Swiss brand and for those of you who might want to take a leaf out of his cycling wardrobe, he is modelling their 2014 T Fi.13 bib shorts, the LS Skinfoil winter vest, all topped off with the rather dashing Falkenzahn gilet in 'Blue Calypso'. Not only a stylish combo, but the perfect armour to protect our favourite cycling Lord from the very worst that a cold January day in Florida can throw at him.
You can glean far more information about Lord Sugar's garments of choice and the current ASSOS range on the website of their UK distributor, Yellow Ltd (yellow-limited.com/assos)
IG.FALKENZAHN VEST/GILET RRP: From £179.99
LS.SKINFOIL_WINTER VEST RRP:From £108.99
T FI MILLE S5 LONG LEG BIB SHORT RRP:From £167.99
UNO S7 LEGWARMER RRP:From £48.99
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