Like quite a few people who went to the Bike Show at the Excel London at the weekend, I didn't rock up looking for an illuminated water bottle. I did, however, come away with one and mighty pleased I did too!.
And judging by the reaction I've had to this natty little bidon - ranging from a squeal of delight from my 10 year old to an enquiry from another cyclist as to where she could buy one (an enquiry, amazingly, that came literally 10 seconds after turning it on for the first time!) - I am now certain it was quite a canny acquisition! Couple with this the fact that by Saturday afternoon the team on the H2GLOW stand were down to their last remaining bottles suggests that I am not alone in my enthusiasm!
Walking around the London Bike Show on Saturday, one is constantly taken aback by the huge spectrum of products on show that make the cycling industry one of the most dynamic and vibrant. The H2GLOW stall might have been dwarfed by its swankier neighbours in the hall, but this innovative and clever design with that 'Now why the hell didn't I think of that!' factor is just another example of one of those clever little niche ideas that catch the eye.
The success of the H2GLOW bottle is in its very simplicity. A set of LED lights - you have a choice of white or coloured - are integrated into the bottle cap and a simple push button operation provides three different pulsing modes. The light generated is impressive, as the whole bottle becomes illuminated - visible, so makers claim, from 300 metres away.
H2GLOW is another potential addition to the cyclists' weaponry in our never ending attempts to be seen by other road users, Also bear in mind that many bike lights do not necessarily add to your visibility to anyone approaching from your side, then you can appreciate the benefits of this beacon of light emanating from your bike frame! And you could even whip it out when signalling in the dark too!
It's both funky and functional and that's something that is quite hard to achieve with an object as unremarkable as a water bottle! It can be bought individually, but can also be branded and comes in a variety of colours, so plenty of options are available. And what is more it is a British design (with a worldwide patent pending) and manufactured in the UK using 35% recycled plastic - all good!
OK, some might baulk at using an accessory like this, but for the commuter or road cyclist who values safety over style, then this could be for you. And whilst I would be the first to admit that It may be some time before we see the H2GLOW adopted by the professional peloton, think about this: if Sir Brad had had an H2GLOW flashing away in his bottle cage - in Sky Team colours of course - then he might have avoided that altercation with the white van lady!
More information about the H2GLOW bottle, stockists and branding can be found on the H2GLOW website.
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