OneLife's range of QR code identity products first caught my attention at a sportive in Dorking, where I had the chance to see the products in action and chat with a couple of the reps. The idea of having your details linked to a webpage, rather than on the ID product seemed novel at first, but the more I thought about it the more it made perfect sense. When I found out OneLife were offering Wheelsuckers members a discount, I knew it was the perfect opportunity to put their products to the test.

Online ordering: There's no denying that the OneLife website isn't quite as slick or refined as some of its competitors. In fact I found it a little basic. If it weren't for their association with Wheelsuckers and having seen them in person it may have even put me off ordering. The site could do with higher quality product images and examples (I’m sure these will come with time). A virtual mock-up of your final design’s wording would be a nice touch too. Apart from that, the ordering process was easy and straight forward. You choose your product, enter any extra details you wish (four lines max) and add to basket. OneLife have obviously spent more of their budget on innovative products rather than stylish web design. No bad thing in my book. Delivery was speedy, especially for a custom engraved product.

First impressions: The product arrived Royal Mail 1st Class and packaged neatly in a small metal display box with a clear window. Very stylish. I ordered the limited edition Team Sky oops! I mean BlueSky Squadra iD version. Inside the tin are some basic instructions and that's about it. To be fair, it's everything you need and nothing you don't. They cover how to register your product, set up your online profile and cut your band to the correct size.

The metal clasps on the latch hold the band in place firmly (use a screwdriver to pry them open) and cutting the rubber band is simple enough with a pair of scissors and some cautious measuring. Because I've got the wrists of a 12 year old girl I had to slice around two inches off the band! Be extra careful not to cut too much off at this stage.

Wear: I've been wearing my OneLifeID for the past three day’s straight in order to assess the comfort of the product. I've worn it around the house, asleep, all day at work, in the shower, and most importantly on the bike. It's been perfectly comfortable and most of the time you hardly even notice it is there! This is a big call coming from me as I don't even like wearing watches.

Online setup: If you're new to OneLife the first thing you need to do is go online and register your product. A web link is provided for each product giving you the choice to either create a new account or link to an existing account. The first step is to set up your home page. This is where you store all of your details that can be accessed by scanning your QR code. Now this is where the OneLife system comes into its own. There are separate sections for your public details, social connections, lost/found and most importantly, emergency medical info. This latter section can only be accessed using the PIN on the back of the bracelet.

View a demo profile page here: (PIN = 1234)

Unlike a normal ID bracelet, if your details change there's no need to re-order a new product. Your information can be changed unlimited times simply by logging into your account. That's their niche. Once again setting all this up is a breeze, but could do with extra customisation options. Something for future updates I'm sure.

Overall: The OneLife SquadraID can be summed up as a total personal emergency ID package wrapped up in a stylish yet functional bracelet. Endlessly updateable, scope for custom coloured or branded bands coupled with secure information storage.  The product is great and with future revisions, bound to be even greater. Personally I hope it takes off as it is quite simply a brilliant idea. I’ll never ride without mine again.


Middle Ringer is an obsessive cyclist who is still too young to be a MAMIL, but way too old to mix it with the young guns. He can often be found gasping for breath, pedalling neat little circles around the Royal County of Berkshire.

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Comment by Middle Ringer on February 24, 2014 at 17:04

The newly released "stealth" bracelets look hot:

Comment by Middle Ringer on February 12, 2013 at 18:54

Thanks for the comments. I've just received a pack of three of the credit card sized ID cards that are available now. I'm not really sure what I'm going to do with them yet, obviously one in the wallet and maybe one in the saddle bag. There's plenty of ideas up on the OneLifeID website too. I'll post my thoughts on them once I've tested the cards out in various situations. I've also put the red emergency contact stickers on both my helmets.

Comment by Barry Teal on February 7, 2013 at 17:45

I have two of these - the squadra bracelet I originally bought, & also the ID tags. The tags weren't available when I ordered the bracelet. I also don't like to wear a watch, or a bracelet, so the tags were a great idea, at least for me. I wear the tags all the time & will be wearing them under my skinsuit during TT's, when a bracelet isn't very practical. The bracelet will get used in Summer, when I can wear short sleeves. I'm very happy with it/them. I like the fact you can change details etc. Great product!

Comment by Craig Alexander on February 5, 2013 at 10:37
Hi OneLife here. It can work for individuals, clubs, cyclists, seniors, kids pets etc. We have a range of products and currently proving the cards for the Surrey Cycle Racing League plus talking to other clubs including some groups that coach groups of kids. The Card iD can be adapted to include individual info plus membership details and contacts or club colours and logos. We are just trialling a runners card with a barcode on that works for Park Runs.
Comment by Dave Nash on February 5, 2013 at 9:50

You're obviously won over by this product Middle Ringer and thanks for an Informative review.  I can see the benefits of this for both the solitary cyclist and group/club cyclists too. I'd be interested to know if this product is aimed more at solo riders though or are clubs and groups buying them too? Do any clubs utilise them as a badge of membership, so to speak - customised in club colours/logo?

Comment by Craig Alexander on February 3, 2013 at 16:39
Thanks for the review - I am one of the OneLife Chaps so thought I can help answer some questions. Middle Ringer is spot on and the Stickers are available in Lost and Found versions (no PIN) and Emergency (with PIN). 7 of each on an A5 sheet for £10. Work well on phones, laptop plus bike, helmet and Garmin. With each product you also get a reflective ICE info carrier sticker to help grab a responders attention.
Re customisation it will get better and better. Since launch we have continually been adding features. You can hide sections you don't need and re-name some headings.
Did you notice the document links on the emergency page - great also for insurance, passport or detailed medical documents. Hope you don't mind the 'sell'?
Comment by Middle Ringer on February 3, 2013 at 16:28

By extra customisation I mean more along the lines of being able to add/delete/change data fields on your OneLife page or even move the boxes around a bit. It's a small complaint really and doesn't in any way affect the useability of the product, it's pretty much the only "fault" I could come up with regarding the product!

You can buy QR stickers that are supplied as a sheet with both green lost/found stickers and red emergency stickers (with your 4-digit code printed on them). I bought a sheet along with my bracelet but I haven't got around to sticking them on anything yet.

Comment by Andy Dawson on February 3, 2013 at 16:09
A comprehensive review. Thanks for sharing.

I think we have similar wrist types; I too never wear a watch as I find them irritating not to mention look odd given my watch to wrist ratio! Interesting to me then that you don't mind the Onelifeid bracelet.

I checked out the example account you gave and the specific info that can be associated with a bracelet is extensive: ICE, blood type, medical conditions/history and allergies.

The lost and found aspect of their products looks useful too. Do they provide a few QR stickers with your bracelet for putting on a mobile etc?

Curious to know what you mean by "additional customisations" would be nice: do you mean account data or the actual look of the bracelet?

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