Strava Festive 500k in one ride for the Alzheimer's Society

Hello Fellow Wheelsuckers,

On 27t/28th December I'm attempting to complete this year's Strava Festive 500 in one ride to raise money for Alzheimer's Society.

The seeds of this ride were sown this time last year as I wrapped up the 500k in three rides. This was my first serious miles since getting back on my bike in the summer of 2012. Once the idea was born it was just a matter of finding a decent route and choosing a charity to raise money for.

The Alzheimer's Society seemed the natural choice. At my age (44) it seems an awful lot of my peers are facing the challenge of looking after parents who are suffering from it. Anecdotally, it seemed to be an illness affecting more and more people. Researching the data revealed the stark fact that One in three people over 65 will die with dementia and Alzheimer’s Society research shows that 800,000 people in the UK have a form of dementia, more than half have Alzheimer’s disease. In just ten years a million people will be living with dementia. This will soar to 1.7 million people by 2051. 

Time to do my little bit 

Here's the route Nice and hilly with over 8000m of climbing. I aim to finish in 27-28 hours. If anyone has experience of longer rides and has any tips they'd b gratefully received.

I'm aiming to raise £1000 for this deserving cause, so please donate if you feel you can and share the links on FB, Twitter or wherever you think might be appropriate 

To donate, please visit

If any of you live near the route and would like the opportunity to ride off some of the turkey poundage, please join me for a few k's. You would be most welcome. Just let me know where you'd like to start and I'll let you know what time I should be there.

I'm looking forward to hearing your epic ride stories and tips (and maybe even meeting a few of you along the way

Thank you


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Comment by Jason Hewitt on January 1, 2014 at 22:58

Hello All,

Here's the film I made of the ride. It was beautiful and brutal in equal measure.

Over £1300 raised so far. You can donate here

Comment by Dave Nash on December 30, 2013 at 10:01

So did you make it Jason?! 

Comment by Jason Hewitt on December 22, 2013 at 20:43

Just to let you know that, due to the terrible weather forecast for the 27th, I've brought the ride forward a day to the 26th. 

Comment by Jason Hewitt on December 20, 2013 at 17:07

Hi Dave,

Thanks for the advice.

I'm putting my fingers in my ears and ignoring the weather forecasts at the moment! Anyway, what to professional meteorologists know, with their state of the art technology and reams of data? Please all hold hands and pray for a crisp, dry, beautiful winter's day on the 27th (that should do it)

My in-laws are having a day out in the car, meeting me in 3 or 4 places on the route, so they'll be weighed down with fuel, spare clothing and a couple of morale boosting friendly faces (I will stop short of requesting a massage)

On the subject of fuel it's worth mentioning that SiS have very kindly donated all my nutrition needs for the ride. A classy move by them I think.

Any more tips, stories, donations, wingmen or wingwomen very welcome.


Comment by Dave Nash on December 18, 2013 at 20:42

Sounds epic Jason - huge respect too you for the challenge you have set yourself and the fact you are raising money for such a great charity.

As for tips for a long ride like this I would pay close attention to the weather forecast and go prepared with the necessary rainwear if the skies are looking gloomy. Pace yourself - you're not in a race so keep a nice steady tempo and ensure you have plenty of fuel on board. Or better still, being Christmas,  allow time for at least one decent stop for a hot drink and some proper food!  

Good luck! 

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